End to End Mobile Solutions
The mobile internet is one of the next great frontiers for business. This market is rapidly growing in the
number of users and the richness and complexity of the technology choices. At Exalt we are your partner to
help you reach this market with solutions that will wow your customers and impress your executives and share
holders.
With mobile, understanding the ecosystem and metaphors of the various platforms are key for the success
and acceptance of your application.
This understanding is not only important at the programming stage, but also during concept development of the
solution and mobile apps. Consistency with the mobile platform metaphors and user experience guidelines helps maintain
the overall usability of the application. User experience drives innovation to new heights allowing for
creative solutions that satisfy the needs of the application and the end user to maximize your business objectives.
Exalt focuses on being the best of breed provider for mobile application development.
We partner with your business to augment your development team with key resources to help you deliver
rich mobile applications to your existing products or for new, from the ground up, solutions. We
bring to the table strong engineering, highly creative UI designers and QA resources that understand how best to match
your application requirements with the capabilities of the target mobile platform at all functional levels.
This includes understanding the human factors involved, the technology and development environment,
the peripheral services including such things as push notification, application store/market
approval, in-app advertising and revenue generation models, to SaaS deployment and management among many other services
we offer.
Best of Breed Mobile Development
Mobile software and hardware are evolving very rapidly with new services and capabilities becoming ubiquitous.
We deliver the most consistent and effective solutions possible on the smartphones of today by tapping the full
potential of the given hardware and software on the devices. We do this by "going native" and achieving
the most compelling solutions possible on each smartphone operating system.
We believe developing native apps targeted for each platform delivers the best solutions.
This has been proven time and again in the
computer industry to be true, and is even more true in the case of mobile. Mobile is not the first time for
bold claims of one size fits all. The IT industry is littered with software frameworks promising to deliver
one size fits all UI frameworks. This philosophy has largely proven to be a failure and the same is true for mobile.
There are solution providers claiming one size fits all frameworks for solutions that will deliver you the apps that
will run on a variety of smartphones. At Exalt, we believe the best way to deliver apps is by developing them
natively for each target smartphone. That means developing native iPhone SDKs for Apple devices and using
native Android SDKs for Android powered devices. There will always a be place for solutions in HTML5 and
Flex/Flash for example, but if you are looking for superior user experience and apps that will top your
competition and wow your customers, you must develop native applications.
Your Creative Partner
Our Information Architects and UI Designers are experienced with web and mobile platforms allowing us to
take your new requirements or existing applications and quickly turn them into rich mobile experiences that
minimize the number of clicks users need to get to data and functions and keep the customer engaged.
We understand that applications are getting
social and local and often have to deal with massive amounts of data and information.
Our Information Architects and UI Designers know the
capabilities and limits of today's web and mobile software and know how to maximize the user experience
to deliver storyboards, wire-frames, high fidelity UI mock-ups and graphics that will wow your customers while
meeting your business objectives.
Our usability experts know how to work with the business users and engineers to bridge the requirements
into technical implementations that will work.
Cloud, Video, Web TV...
Software and applications in today's world are no longer bounded by the desktop. They span smartphones,
tablets, PCs to set-top-boxes/TVs and of course are moving rapidly into the cloud. Convergence is happening
at all levels. TVs are becoming computers to browse the web on, using over-the-top solutions, and computers
are becoming TVs allowing you to watch linear TV and on-demand movies.
At Exalt, our engineers and architects are highly adept with a wide variety of multi-modal devices and user experiences from smartphones
to TV web browsing to internet security. We have worked on solutions that turned smartphones into video conferencing
devices and TVs into social communication portals. We have also worked with many start-ups to help develop, deploy and run their SaaS
and cloud computing
solutions and operations. Our team members, from our technologists to our UX designers, are skilled with these technologies
for both consumer oriented solutions and for enterprise business solutions.
Mobile Optimization
There are many challenges, beyond just technology, when building mobile solutions. Whether you are building solutions targeting
a mass consumer audience
or for an enterprise user base, you must optimize your apps accordingly.
In the mobile arena, how you deploy your applications to the marketplace and manage such things as release versioning, upgrades,
and advertising create unique challenges.
At Exalt, we can help you optimize your mobile apps at all levels of the the development and deployment life cycle.
We can help you maximize
advertising revenue, for example, and work with you to understand what advertising solutions will work best for your user
base (in-app advertising vs paid apps ..etc). We have the experience to answer these questions and can partner with you
to deliver a successful product rollout.
Building a mobile solution does not end the day you deploy the app.
We leverage our usability expertise and third party SDKs to allow you to track and monitor
how users are using your mobile apps and to track
user behavior at many levels within your app. We can embed tracking and monitoring capability into your apps
that can be used to analyze user behavior by collecting user action, event
and such things as GPS data. This can be used to help you understand what is working and not working in your
application and how users are using the application.
We can help you analyze such things as the time
of day the apps are used to what functions are used or not used. By understand the path users take through apps
we can optimize the number of clicks user perform to get to key actions in your app.
And if you are selling products or using advertising, the success of your click throughs and related
advertising ROI can be analyzed. We can integrate our monitoring and event tracking SDKs to generate
tabular and graphical analytical reports that we can provide
to help you optimize your applications functions and understand how to improve the user experience. We can provide you with
generated reports or provide you with SaaS web based dashboards that you can use to manage and track yourself.